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Research-Driven Marketing
Research-driven marketing requires the ability to capture and properly depict
the results of survey information. That was the reason The Customer Knows was
formed. The Customer Knows provides unique digital-based marketing products to its customers.
Its premiere product carries the name of the company, “The Customer Knows”.
Several related products are also offered under the alliance: “Coupons
Today,” "Right Data Right Now," “Custom Survey Design,”
and the "Virtual Showroom."
The products are built around permission-based concepts, where the recipient
is waiting or expecting to receive and view the information. Sometimes
these produced fall into the general category of permission-based e-mail
marketing, since the product's availability and triggers are usually delivered
via e-mail from the sender's client or employee directory.
Survey Specific Products
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The Customer Knows is a complex specialist-driven digital survey
delivered to the target address in an HTML-based e-mail vehicle or from your
company's website. (It is more
complex than “Coupons Today”) Responses and tracking are automatically
delivered to the sponsor’s secure campaign storage area on the Customer Knows
server. The responses are easily formatted using existing pre-engineered
Crystal Reports. A skilled survey specialist was, until a recent release, required to build these more
complex path-driven messages and questionnaires. The client can review their
survey responses at anytime on-line, real-time. Responses may be easily exported to
Microsoft Word, PowerPoint and Microsoft Excel by selecting an export format on a simple
menu. The entire system resides on The Customer Knows server, so there is no
installation to go through and no software nor hardware to maintain. |
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Paper Survey Conversion
can save you headaches and expense down the line. Some
organizations survey their clients, vendors, and employees using various
formats and applications. They later find that the collected data cannot
easily be tabulated, analyzed and illustrated. Do not fall into that
trap. If you have a survey, send it us and we will convert it to a
mechanized survey that will tabulate and illustrate, real-time, as the surveys
are completed. |
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Custom Survey Design consulting services provides the special
linkages and organization large organizations require. The Customer
Knows staff has a wealth of Microsoft skill. Use them for integrating The
Customer Knows products to your CRM database, training your staff on the more
complex “The Customer Knows” survey tools, or your clients on the “Coupons
Today” product. If you have other consulting or programming needs, feel free
to discuss them with the consulting staff at The Customer Knows. |
Specialty Products
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Coupons Today is a customer-driven digital survey and coupon offer
delivered to the target address in a graphical e-mail vehicle. Responses and
tracking are automatically delivered to the sponsor’s secure campaign storage
area on the Customer Knows server. The responses are easily formatted using
existing pre-engineered Crystal Reports. There is no programming effort
required to build high-impact messages or to review the responses. Responses
may be easily exported to Microsoft Word and Microsoft Excel by selecting an
export format on a simple menu. The system typically resides on The Customer
Knows server, so there is no installation to go through and no software nor
hardware to maintain. |
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Right Data Right Now is an ad hoc reporting system that allows the
user to design his or her own management information reporting system, without
knowing how to program. |
More Information?
If you have any question or need more information,
please
contact us.
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