Survey Conversion  Made Easy

A Conversion Survey is a survey asking questions about one’s conversion experience.  Although we would be glad to help your company with that endeavor, this particular page is about converting a survey from the original paper form or obsolete digital form into an intelligent digital interrogative.  Collecting the data directly into an intelligent digital form allows a lot of magical things to take place.

Only a year ago, such surveys would cost as much as, or more than paper surveys to run.  The decision to use a digital survey was based on the audience and, perhaps, the need to appear digital.  Today the cost of providing digitally captured and illustrated surveys has been reduced to a fraction of the original cost due to built in workflows that pipe the information from solicitation, through collection, to illustration without human intervention.  Real-time data collection and charting of what has been collected up-to-the-moment is a huge benefit to those needing answers.

Why Move Your Survey to Digital?

Candidates for digital surveys

The One Being Surveyed - View 

Intelligent Digital collection is easier and faster for the one being surveyed because of intelligent branching and intelligent buttons.  Intelligent branching can be built into the survey to eliminate the need for the reader to skip past unneeded questions.  Such questions are not even shown to the reader of an intelligent branching survey.   Intelligent buttons also reduce the load on the survey taker by simple functions such as turning off a previously selected “yes” answer, when the reader later selects a “no” answer for the same question.  These seem like obvious things to do, which are impossible things to do in a paper survey and oftentimes not done on simple digital surveys.

 The Surveyor - View

Intelligent Digital collection is easier and faster for the surveyor as well.  The digital survey does not need to go through the costly and time-consuming printing and mailing phase of a paper-based survey.  The digital surveyor is guided by the survey application through complex survey structural standards without needing to be an expert.  The surveyor can build branches into the survey logic to prevent unneeded questions from being displayed to the reader as well as for the purpose of categorizing or grouping the anticipated collected data.  Digital surveys can collect the resultant answers in real-time.  The collected digital data can instantly be illustrated through a variety of charting mechanisms, without going through a data entry/verification phase of older style surveys.

If you have any question or need more information, please contact us.

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Last modified: 05/26/10