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If you come up with the marketing idea, words and artwork, you can create digital coupons and emails today.“Coupons Today” is a customer-driven digital survey and coupon offer
delivered to the The product releases are typically done on a quarterly basis. With Coupons Today you can:
Most financial institutions, banks, credit unions, and insurance companies, have their customers’ email addresses stored in the CRM file. Unfortunately that simple-to-use marketing gold mine is oftentimes underutilized. Financial institutions spend considerable dollars to survey their customers and send out loan or insurance offers even though they experience a low rate of return. Paper surveys’ data are typically transcribed by hand and consume huge amounts of labor. Digital surveys are captured automatically, require no return envelope or postage and can be exported to a worksheet on your PC. What do I have to go through to build a digital coupon? What do I have to go through to build a digital survey?
CouponsIn a digital world, it is difficult to run a premium campaign, unless you have a digital coupon that customers can use to redeem a digital premium, say a dinner for two at one of the local restaurants, or a romantic weekend at a resort hotel. You might want to provide a coupon to encourage auto loan applications. Ask us how that works. Sometimes inserted coupons let customers know about your great auto loan program, or the new safe-haven IRA program at your institution.
SurveysDo have questions for your customers? Send them a digital survey to capture their opinions. Find out what month their birthday is in. (You could send them a birthday greeting, invite them to a retirement seminar.) Find out how well their last visit to your lobby went. Find out if they considered recommending your institution to a friend.
More InformationIf you have any question or need more information, please contact us.
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Copyright © 2002
ECI - Marketing Alliances, an Express Concepts Company
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target address in an HTML-based email vehicle. Responses and
tracking are automatically delivered to the sponsor’s secure campaign storage
area on the Customer Knows server. The responses are easily formatted using
existing pre-engineered Crystal Reports. There is no programming effort required
to build high-impact messages or to review the responses. Responses may be
easily exported to Microsoft Word and Microsoft Excel by selecting an export
format on a simple menu. The system typically resides on The Customer Knows
server, so there is no installation to go through and no software nor hardware
to maintain. 
